California Department of Transportation
CALTRANS Statewide Focus Group Study
TSG, teamed with BBC Research & Consulting, conducted this stakeholder outreach effort as part of a statewide initiative for the California Department of Transportation. It included 57 focus group meetings with a wide range of community participants (with varied income levels and ethnicities), community system users, and agency stakeholders. The goal of this outreach effort was to give CALTRANS a clear illustration of how the agency and its projects were perceived by the public at large. TSG staff coordinated and planned the focus group interviews and acted as communication facilitators and presenters. TSG staff was responsible for preparing outreach and informational materials, in English and Spanish, as well as recruiting community members for the focus groups.